Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jared Christopher Thompkins · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not going to gate keep anymore.. this is the best app to take selfies on. I don’t know but the camera quality is so much better than it is on Snapchat or the regular IPhone camera! And my iCloud storage and so much lower now since I’ve started using this apps storage. And…. there’s no ads :0 10/10
A few things you can do with Pure… Send photos and videos as one-time shares Friends open them once, between you and them. No public feed. No algorit...