Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ChowNow · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time I use this app to order I arrive at the restaurant to find the employees not aware that I ordered anything. They don’t seem to check the system for orders. The orders aren’t made until I arrive and ask for my order. I don’t know if this is a system problem or an employee problem. In either case it doesn’t work. I am now late for work as a result of the delay. I’m going to have to stop eating here as a result.
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