Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pure Storage · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No longer works, just a spinning wheel.
Would be five stars if: 1) charts could be full screened. 2) able to enable remote support thru the app. I get cases and am asked to enable remote support which requires me to access the main GUI. Would be nice if I could enable it from the app while on the go.
Having worked with EMC (Vvmax 20k), HP (3Par T400), and Compellent (C20), I have to say that Pure is light years ahead of their competition. They know how to handle basic storage maintenance/monitoring, but also provide the tools (CLI/API access) to get anything done. And key to this all, customer support. They know how to remain engaged, but not overbearing. Keep up the fantastic work.
Pure1 from Pure Storage provides you with unparalleled freedom to monitor your storage infrastructure globally, regardless of your location. By simply...