Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Moses Kamau Mbugua · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Literally nothing like the ad
First on worst hame ever, nothing like the ads works a while and then the people wont go on the spot or the machines will stop working and if it does work long enough when you collect all the skulls nothing happens your just walking around doing nothing LITERALLY!!! L GAME
Not only is it laggy but it randomly breaks down and the people won’t go to the spot or just won’t move at all
A hilariously ridiculous take on what we imagine happens to all the sinners of the world, Run your very own slice of the underworld, punish or spare a...