Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Public Transport Victoria · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Compared to public transport systems in NSW and QLD, the VIC public transportation system is ridiculous and much too complicated than it should be. Rides are so expensive! The most expensive in the country! The Myki cards are a waste of plastic. If I can scan the Myki card with my phone, why can’t I scan my phone to pay on the bus/tram. The app is terrible, always glitching out, won’t let me create an account. Won’t scan the Myki card anymore. Overall so terrible and frustrating!!
Bottom Line. Suggest you make it clear and prominent this app will not work without an Australian telephone number and address. It does not appear to be possible for a foreigner (tourist) to use this app. Can’t get past the login registration screen as it errors without an Australian telephone number and address. Attempted to make a suggestion that this be made clear and prominent in the app information section. Alas, using your contact page encountered the same issue with your web form. Regardless, the PT card itself works great and Google Maps and Apple Maps work satisfactorily for transit navigation.
The app works for what it does, but you should be able to tap your phone on transport
Start here. Journey anywhere. The Public Transport Victoria (PTV) App is your one-stop shop for journey planning, paying fares with Apple Pay, and rea...