Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joshua Horn · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app continued to try and make me get other things for “ protection “ and if I didn’t then it would threaten me that it was going to hak my phone
I let my son download this game and he has fun every night and he must have loads of fun because I always hear him clapping or saying “YESS”
Introducing an app that redefines digital privacy and content security. This multifaceted application combines a private and straightforward browser,...