Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Proximus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
L’application est géniale quand elle fonctionne. Ces dernières semaines, il semble y avoir beaucoup de bugs…..impossibilité de se connecter ou éjection de l’application,…..
The issues related to login are still unsolved
There is no search function and the channels are not even numbered like in the Android app, so you have to find your channel visually, i repeat, visually, among 500+ other channels, scrolling and scrolling and scrolling, and go back and forth if you miss the right thumbnail. Yes, there are some shortcuts but precisely the channels I watch are not under the default categories. It's also missing a favorites feature to avoid scrolling or searching for the last channel watched. These are basic UX usability standards, a basic search box, enter the channel number, done. And a last watched and favorites feature. But no, apparently these are very difficult features to implement. I made a similar review about these features more than a year ago, the developers acknowledged it, but nothing has been done. 1 star.
TV anytime, anywhere and on any device With the Proximus Pickx App you don’t miss your favourite TV content, live or in Replay, at home, on the go or...