Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Progyny Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Created my password. Logged in right after setting the password. Then the next day, I tried to login with the same password, and it didn’t work. This was a password saved in a password vault so I was copy pasting between the first day using the password and the second day. Tried resetting my password and wasn’t getting the emails anywhere despite resending the email to myself multiple. So I intentionally locked my account and immediately got the link for resetting my password after that. Reset it with a password I use often. Logged in. Everything fine. Next day, login with the same password and it’s saying wrong password.
The Progyny App The Progyny app is a self-service tool where you can view your benefit details, communicate with your Progyny Care Team, pay bills,...