Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CrazyLazy OU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I needed an app to help track and check off my step-by-step activities in a given task, ensuring all processes were completed. This app seemed(s) idea for that accomplishment for a more informal personal tracking method outside creating a paper form. The app downloaded quickly, while the methodology is well explained, the actual process in using is not. I would imagine this is due to a seemingly simple layout. Add your title, chose a color, initiate your first step, hit the plus-minus button to create the next step, repeat, and save. Any point I attempt to add the next step, my initial step disappears leaving me in an endless loop of restarts. I have tried shutting down the app, saving and returning, and even going into edit mode with no change.
Nowadays, it's difficult to concentrate on your current work, especially when there are so many distractions around. Procedural is a simple yet powerf...