Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Artefact Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
On plus side, it’s quite beautiful and versatile. And I can see a lot of work went into creating it. First thing I noticed though is that the font is way too small with no way to adjust sizing (and doesn’t work with Apple’s dynamic type). Also title should be optional at least. It’s not conducive to flow to have to think about a title for each entry. Since it’s brand new — a limited time early adopter pricing option might generate more interest and paid users. Just my two cents (but what other potential users might be thinking and feeling as well). Good luck with the app.
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