Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Presto Classical Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is missing a number of basic features that any streaming music app should have. There is no shuffle mode, no user-created playlists, and no CarPlay support. Direct support for the Sonos ecosystem would be welcome too at some point so the user doesn’t have to chew up their device’s battery for AirPlay, but first things first.
Update: in addition to the problems I listed elsewhere in the review, they have now scammed me out of $15. Two days ago, I logged onto their site and filled out the form to cancel the service during the free trial. Today, they charged me anyway. Even if their customer service refunds my money, a service that makes non-consensual charges has no business being offered to the public. There’s no playlist functionality. The track jog shuttle is located in the same place as the where you swipe to switch to another app, so switching apps often jumps the playing track. The whole UI feels more like a website than an app. Not on par with the rest.
This app is everything I ever wanted to play my hi-res downloads. I’ve been a customer of Presto Music for several years and have bought many downloads. I’ve been using VOX to play the files on my computer and mobile devices. But now Presto has put out their own app and it is amazing. Right now I can only play the downloads I’ve bought from Presto Music. In addition to full track listings and a beautiful, easy way to play the music, the app also provides full digital booklets where available, which is on most of my purchases. It allows playback and downloads at lower bit rates when concerned about cellular charges or storage space. Simply a great app.
Presto Music is the specialist music streaming service built for classical and jazz lovers, by classical and jazz lovers. The Presto Music app has bee...