Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Benson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app was exactly what I was looking for, however, when I click on the tabs for Baby Week and Mother Week, a black box pops up that I cannot get rid of.
This app started off well, but sometime in the second trimester, the grammar became terrible. Words are missing, misspelled and just worded wrong. Beyond that, the tracker is super handy. Edit: The app is so much better after the work that was done. I continued to use it because it was super neat. I still love the countdown feature on the main page. 59% through the third trimester. Thank you to the developers that worked hard to make this what it is!
Simple and reassuring But love seeing that I have done 45% of my first trimester 🌈
Pregnancy Today is a simple free tracker to help you see how your pregnancy is progressing. You can see useful information right from the today scree...
| Name | Price | Type |
|---|---|---|
| Kind Tip | $1.99 | One-time |
| Generous Tip | $4.99 | One-time |
| Amazing Tip | $9.99 | One-time |