Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daniel Olaogun · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After downloading it, I decided to sign in and it kept on saying something went wrong. What seems to be the problem?
The app works just once after downloading and the next day it stops working This is the third time I will be downloading the app
The biggest challenge of the 21st century Law student is finding cases and summaries without having to search through cumbersome Law reports or going to jam-packed libraries. Now we have that just at one click and one-off subscription. Amazing
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