Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TippyTap · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can't figure out why this only has one star. It looks a little awkward, sure, but you can already see that in the store screenshots. I'm 30 levels in and there's no bugs or ads at all. It's a simple game, but it's exactly what it claims to be. No tricks, no lies, no scams.
Pour the right mixture of colours to create the correct potion! Potions mix when put into the centre flask but layer on top of each other when inside...