Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ravi Munjani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I downloaded the app hoping to make cute flyers for a potentially serious business but the app wouldn’t let me edit anything! Every time I tried to change the text it won’t save the only way to do anything is to start from scratch! Why can i edit? Why do i have to start from scratch? WHYYYY!?😩 Idk abt u but this problem but it really makes me mad!😠 please fix it! That is really the only bad thing but unfortunately that is like the one thing that can easily ruin the app for you!
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