Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗佩佩 伍 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Someone who obviously doesn’t understand Portuguese just put words into a translator and put that in the app. Many of these words are wrong. For example, for a fingernail they put “prego”, that is the kind of nail you pound into a wall. Or “palmeira” for the palm of your hand—wrong again p, that’s the plant!
Key Features: • Classify the words • Provide pictures to aid learning • Provides standard speech • Listening, speaking, reading and writing all aspect...