Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jeffrey Eugene Hoch · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had the app when it was called “Pops.” I loved it so much and was devastated when, after it had been offloaded from my phone (16 GB iPhone 6) and I couldn’t download it again. But now I’ve found it again and am so excited! I used this in undergrad to help me focus on studying for exams. Kind of wish we still had Props because I loved the gamification aspect of it, but I don’t care at this point - I got Pops, Baba, and Chad back! Thanks for bringing it back, Jeffrey!
Very cool focus app. Tried a lot of pomodoro, but again and again going back to this. Maybe, this is became my favorite bcz of soul.
Pops is a Pomodoro technique app with personality! Choose from three available coaches that offer three distinct flavors of Pomodoro and get working....