Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pony Bikes · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They have this program to "Adopt a Pony" where you spend north of 1000€ to purchase a bike operated through the platform and a % of the ride goes into your pocket. Or so in theory. It's been month I requested a payement and they first said they'll check with accounting, and now no one answers me. So, a scam. Good thing they'll have to answer to justice as I am now escalating this to my lawyer and I'll pursue this money even if it costs me, out of principles.
Awful app and experience. Have €20 on my account, have tried to ride twice. First time scooter wouldn’t move (despite saying 100% charged) and I gave up and walked. Second time two weeks later I rode 20 minutes to a store, tried to end my ride and got a message saying that I was not in a parking zone and would be charged €25 (despite being in the middle of the “blue” approved zone on their map). The app said parking zones indicated by a “P” on the map but there were no Ps on the map anywhere in Brussels. Rode immediately back to the spot I started my ride and got the same message that I would be charged €25 because I was not in a parking zone (despite the 5 other pony scooters parked in the same spot and being in a blue zone). They can keep the €15 left in my account, I will not use again.
Great bikes, easy to ride, easy to use. No problems!
Bus stops. Traffic jams. Empty docks. Life’s too short... and you were made to move. Which is why the moment has come for a movement. To unchain the c...