Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Izhar Ahmad · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too many ads it is so annoying! It takes away from the experience of the game and makes you want to just delete. It’s like the ads were done that way on purpose to force you to want to buy it.
There is way to many adds everything you press is add
This game isn’t worth watching a ad for everything you click on. Hey you know what I’d fight the sorry s.o.b who made this game.
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