Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IIC Innovative International Consulting GmbH & Co. KG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Try using this app on an iPhone 13 max and you will see how frustrating it is. The back button doesn’t work. Or if it does, it takes you to another app. The buttons are not responsive which completely kills the experience. If you don’t type a name for a point before you snap a picture, there is no way to leave the picture gallery screen!!!!
Search functionality is only for places added manually. Adding a new place with the + button does not offer you a search field, so there is no way to add places not in your immediate vicinity. The rest of the app might be fine, but this lack of basic functionality handcuffs the app significantly. It turned me off before I even got a chance to explore further features.
The functionality meet 90% of my needs. Simple and intuitive interface on mobile. You do not need to take the time to figure out how to use the application. Everything is very simple. Just install and verify.
Store your favorite locations with PoI MAP, the ultimate personal POI and location database app. Save places anytime, anywhere, complete with pictures...
| Name | Price | Type |
|---|---|---|
| PRO-Version | $1.99 | One-time |