Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Apps in My Pocket Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a speech pathologist, I’ve known many children who had difficulty learning to read because they lacked phonemic awareness- the concept that words are made up of individual sounds. That concept of sounds you say and hear (regardless of written letters) needs to be strong in order for sound- letter teaching to make sense. This app does a stellar job of focusing on the sounds-in-words concept as they gradually ease in the associated letters. With the addition of activities of simple writing and “reading a book” right away, I find the whole experience to be right on target. I also appreciate that there’s not all the extended bells and whistles going off for every correct input. I think that many apps overdo the right answer reward. Though the app is for children, it’s not overly babyish and I recently showed Pocket Phonics to an adult who is a beginning reader and he was intrigued and pleased to work on it. Great app!
My dyslexic first grader is really frustrated in school but loves this app. He actually likes learning from it. Thank you!
This app is amazing for my kids they are learning so well. It’s sticks and they remember it. Most of all the stories aren’t dry and boring my kids love the stories that are included. I would have given 5 stars but the only thing I haven’t seen yet are words like “take like made Pete note” silent “e” words maybe My kids haven’t gotten there but I don’t see it.
This award-winning app is the one to get if you are passionate about your child learning to read, and your child is aged between 4 and 6, or older but...