Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thomas Okken · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The 42s was, in my opinion, the most elegant calculator ever devised during the golden age of HP engineering. This simulator perfectly recreates this legendary calculator and it adds some additional great features. It has several enhancements seen in the RPL calculators without introducing the shortcomings of the more complex interface. Put another way, this calculator is what HP should have done with the 48 line. I believe that Plus42 now deserves the crown of the best calculator. It is the perfect continuation of the RPN days, and since it lives on your phone, it is always at hand. All that for just under $10!
I can’t believe I missed Thomas Okken’s free42 and plus42 projects until now, over 20 years after his first release it appears. It’s been a joy to get reacquainted with RPN and now have the same calculator on my phone, which I have on me all the time, as I have at my desk in physical form via SwissMicros’ DM42n that just arrived. Having a physical calculator at my fingertips that I love to use is something I haven’t experienced in probably 30 years, since college. The astro navigation and conversion apps I pulled down and loaded from Thomas’ website this morning is what prompted me to write this review. Thank you Thomas for this gift to us all! You’ve left no detail out for someone like me.
In college I was an HP41C user. Once in my first engineering job I switched to the HP42S which has served me well over my 30+ year career. Once iPhones became a thing, I loaded Thomas’s Free42 and have been using that for a couple decades. I still have a real 42S on my desk for daily use. I recently purchased an HP Prime which is a lovely calculator but it’s just not completely comfortable to use. Switching to Thomas’s Plus42 feels really comfortable and adds lots of lovely features. I will likely purchase a SwissMicro DM42 to be used as my daily desk calc so that my phone app and physical desk calc are similar. That would send the 42S to the vintage calc cabinet. Honestly having this on my phone is massively so functional it’s hard to justify even owning a physical calc but there are times at the desk when it’s nice to grab the physical unit with tactile keys that can’t be interrupted with alerts :-). This is a beautiful upgrade to the free42. Thanks Thomas!
Plus42 is an advanced scientific programmable calculator, based on Free42. Free42, in turn, is a complete re-implementation of the HP-42S scientific p...