PLANK!

Kwalee Ltd · iOS

PLANK!

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

PLANK! screenshot 1PLANK! screenshot 2PLANK! screenshot 3PLANK! screenshot 4PLANK! screenshot 5PLANK! screenshot 6PLANK! screenshot 7PLANK! screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does PLANK! Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.5 ★(160,342)

Rating Distribution

4.5
★★★★★
160,342 reviews
5
3%
4
2%
3
6%
2
12%
1
76%

Top Countries

🇺🇸 US🇬🇧 GB🇨🇳 CN
Reviews (3)▼
★★★☆☆HL&?.7/16/2019
Measurements

I got pretty far on the game, and then I got an idea. I decided to measure how long the distance is between the figure and the next area. When I made the plank and measured it, it would always be too short or too long. I tried many different measuring methods, but they never worked. My friend tried to help me, and she did it on her sister's device. When she tried to do it on my device, it was literally impossible. She said to use a ruler, so we tried. The ruler didn't work as well, and all the methods we tried were measuring the distance correctly. We both decided to start guessing, but then when I tried to hold on on my screen, the plank would start off really long and when I held it, it thought I let go so the little figure and it started walking along the plank. It died and it suddenly became impossible to win. I was obviously upset. I thought about reinstalling it but I really didn't wanna lose my progress. Me, my friend and another friend all agreed that the only way to continue the game was to reinstall. I chose to listen to them, but instead of reinstalling it, I quit. I uninstalled the game. I was and still am really disappointed about it. The game is really fun and addicting. I really didn't want to quit. A few days ago I decided to reinstall the game, and I'm still playing it. Im still flustered about the whole situation, but I'm trying to shake it off my mind. If you download this game, please note that my situation may happen to you. I recommend this game and as the same time, I don't. As I said, the game is really fun and addicting. If you do download this game, you might just be as addicted as me.

★★★★★Starlight4518/9/2018
LOVE IT, but won’t let me play now 😢

I LOVE Plank! But recently something happened. I enter the game and the builder character comes up on the column and that’s all that happens. The buttons to play won’t come up. I really REALLY LOVE this game. It’s my favorite game to play. Can you please fix this? It’s been like this for about a week. I was reading other reviews to find if other people were going through the same situation and only one person reviewed that it happened to them. My last resort is deleting the game and downloading it again, but I don’t want to lose all my animals.😿 I thought it was going through an update but it stayed like that for a long time. Developers can you please PLEASE fix it? I LOVE THIS GAME! It’s a really fun game. If you don’t know whether to get it or not( people) you should, it’s a really fun game to play when you are bored. I just hope this does not happen to you. I really hope the developers fix this. I really don’t want to delete this game and all the data on it. Please fix this. Other than that it’s a REALLY fun game and helps time pass by quicker. Hopefully the problem or bug on the game gets fixed.🙂 Thanks

★★★★★Corporate_Kelly377/26/2018
BEST THING SINCE SLICED BREAD!

I was first introduced to this game in an ad that popped up while I was playing another game. My girlfriend, who I thought was going to be “the one” had just dumped me and I was crying and eating ice cream at 3 am in my bed. I then saw an ad about this game. I’m not going to lie, I was skeptical at first, but after playing the game for 5 1/2 hours, I began to stop crying. I was then actually smiling and laughing while playing the game. Can you believe it? I then moved on from Becky (my ex) and went to the gym that very morning. I was beginning to take better care of my self and setting myself to higher standards. I was actually in the best shape of my life, considering I’m a 37 year old man! I then left my job working at a corporate law firm, which had a steady income, to live the American dream. I became one of the most widely known artists in jazz fluting and an entrepreneur. A few weeks later, I went on my phone to play this game that I thought had been the wake up call for me to live my life. However, the app would not open for some reason, so I just left it and came back a few hours later. This time, the app still did not open! I was bewildered! I struggled in confusion as to why the app was “rejecting” me. I felt betrayed! It was as if the one thing that loved me did not anymore. I struggled for months later, sometimes through sleepless nights. I then decided that I would give it up. So I did that and went back to being a law firm accountant. My life went from AWESOME to SUPER LAME, all because of this stupid app. This app is a hoax and is not to be messed with. If THERE IS ONE THING THAT YOU MUST KNOW, IT IS TO NEVER PRESS THE RED BUTTON!

Version History (27)▼
1.5.212/12/2025
1.4.812/20/2023
1.4.72/28/2023
1.4.512/1/2022
1.4.48/26/2022
1.4.38/1/2022
1.4.02/17/2022
1.3.111/1/2021
1.2.110/5/2021
1.2.07/29/2021
Available In (115 Countries)▼
🇨🇦 Canada🇦🇷 Argentina🇧🇷 Brazil🇳🇱 Netherlands🇵🇭 Philippines🇦🇺 Australia🇬🇧 United Kingdom🇳🇿 New Zealand🇺🇸 United States🇨🇳 China🇫🇷 France🇩🇪 Germany🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (15)▼
DanishDutchEnglishFrenchGermanItalianJapaneseKoreanPolishPortugueseRussianChineseSpanishSwedishTurkish
App Details▼

Endlessly fun and addictive! Tap and hold to place your plank. Make it too long or too short and see your character fall! Keep planking your way t...

iOS App ID
1370483471
Content Rating
13+
Min OS
15.0
Size
230.2 MB
In-App Purchases
Yes
Publisher
Kwalee Ltd
Un

In-App Purchases (3)

NamePriceType
Ad free gameplay$1.99One-time
Remove Adverts$2.99One-time
Remove Adverts$2.99One-time