Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ProDIGIQ, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Does not show TSA wait times, you get “hello world” instead. Percentage of parking availability doesn’t seem accurate and does not list the new $7/day lot. If it is full, then your app should reflect it. The app is pretty useless but their website doesn’t have % of parking or TSA wait times either (so both are pretty useless).
While the functionality of the app is nice enough, click on security wait times and you see “Hello, World” and the parking lot status doesn’t update it would seem. Seems like this was poorly tested if at all.
Great idea! Now you can see how full parking lots and security lines are in real time. You see if your flights are on time if you're on the way (And you're not the one driving of course) Wouldn't mind seeing map and stores later on. But good app thus far!
Pittsburgh International Airport's Official App features real-time flight arrival and departure information, including security wait times, and real-t...