Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MySunshine · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a SENDCo in a mainstream primary school I would highly recommend this app for parents and practitioners. It is user-friendly and offers a huge amount of fun and practical ways to support our children’s speech and language development. Having had the pleasure of working with Kate in supporting children in my school, I can say with absolute confidence that this app has been created by someone with such passion and expertise in speech and language. Navigating children’s journey in this area can be really daunting but you are in very safe hands with Pippin! 🙂
This app is great for using the building blocks of speech and language therapy to empower parents. It is really clear and easy to navigate with lots of fun ideas and games to do at home, as well as the more structured course. Would really recommend for anyone looking for help in this area.
We have been using this app with our 2 year old son over the past 6 weeks and have seen such an improvement in his speech. Simple to use and incorporate into day to day life.
Welcome to Pippin, helping your child to find their voice. - Are you concerned that your child isn’t using as many words as you expected? - Is your...