Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kyle Watson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is easy to use and recognizes Chinese words (traditional and simplified) very well. I take a picture of the Chinese text and the app recognizes the words and provides the pinyin pronunciation. It would be great if I can also get the definition and the speaking.
Are you studying Chinese and proficient in pronouncing PinYin, but don't ever see any Chinese writing with accompanying PinYin? Have you ever been in...