Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nguyen Hien · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been playing ‘Pin Away Master’, and was stoked when I found this one… but the graphics suck… very difficult to differentiate pins… if you zoom out, it’s a little better, but the white background doesn’t help… the ‘Pin Away Master’ has new background themes (colors)… Got discouraged with graphics, so I went back to the other game…
How do you get rid of the ads? And how do you turn off the music? I see no place to go for this in the app.
Carefully tap on uniquely shaped pins and strategize your moves. Some pins might block others, and you only have a limited number of moves to free th...