Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pacific Investment Management Company LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very well done app to read the thought leadership posted by PIMCO. I like the push notification feature.
App could use some enhancements like allowing to select a word. The star next to "new" is good, but if you don't read during that session, it goes away. Can it track what I already read? Partially read?
I really like the convenience of having a voice of reason right on my iPhone. I don't have to wait to see these guys on CNBC or dig through websites. This app is nicely laid out. I hope they don't start charging for this information or restrict it to only Pimco clients.
Now you can stay connected to PIMCO's investment expertise and thought leadership wherever life takes you, with our new PIMCO app for your iPhone and...