Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PICTUREHOUSE CINEMAS LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Before the update, I went to see films about twice a month. Since the update, it’s more like once every 2 months. I will not be renewing my membership this November. It functions. But since the update it’s so hard to find films that are actually playing on certain dates, eg tomorrow. You have to click through every film (and every time you click back, it returns you to the top of the page). Films are not in date order - two films next to each other and one might be playing tomorrow, the other in 6 months time - and there is no way to filter them by date. I use the app less now (and therefore go to fewer films) because I don’t enjoy opening it and using it to find new films. It’s just annoying to use. But if you do actually book a film, it will work.
Looks nice and all, quite similar experience to the old one app. Can’t say where the improvements are. Since my initial review the essential feature to add tickets to my phone wallet is back. So far so good. Since then I’ve struggled to book member rate tickets for my friends with their membership numbers. This was possible before, while I still had to keep a list of which number belongs to whom, the app retained previously used membership numbers. Now I cannot find how to book for friends. Would be great to be able to add membership numbers and label them with nicknames. A great feature would be if the app would show me all movies showing at my preferred cinemas today and allow me to look through the week. I can get this for a single cinema once selected in the “Cinemas” tab, but not more. Also a feature the old app never had, which would be amazing: Accept Meerkat movies codes! We’re getting there!
I really like the ease of the app however there is much more it could provide. It feels a bit like a work in progress, for example there is also no easy way to renew membership on the app (and indeed online). I had to sign our of the app to try to renew online which still didn’t work. It could save so much time having this on the app as you have to phone up to renew but I ended up actually going to my local picturehouse cinema to renew in person. It would also be good to see when membership was due to expire as I only got an email after it had expired. I do like the way the updated version has how many free tickets you have now though.
Browse showtimes, book tickets, and access your Member perks on the go: make your next visit easy with the latest Picturehouse app! Log into your My...