Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BAF, Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enjoy this app, but there are too many ads. It will not let me skip levels. I’ve played picross before, the 5x5 squares are too easy and a bit dull. They take like a minute. Which means I’m watching an ad every minute because there is always one after I solve the puzzle. I have 15x15 unlocked on my phone which is also incredibly frustrating. The squares are too small for my fingers. It’s too easy to press the wrong one. You only get 3 mistakes, then you have to either watch more ads or restart entirely. Other sites do not tell you if you’ve made a mistake until you submit it, I like this approach better, it gives you room to guess and correct yourself along the way.
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