Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PICOOC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have had my PICOOC scale and used the app for 32 months and I have lost and gained. This combination of weight with detailed analytics is very helpful as a mesomorph. In the past only my weight was available to me. When you’re trying to lose weight and your gaining muscle there is nothing exciting about a number that either don’t move or lives I. The positive direction. Is I have an explanation with my weight everything broken down from muscle fat to water and protein. I’ve had success and I’ve it keeps me informed so I can make the adjustments I need to for my fitness goals.
The scale will not hesitate to tell you that you’ve gotten “rather fat” or “have entered the fat range and need to ban sweets” and honestly, I’m here for it Obviously it also tells me all the relevant data (fat, visceral fat, bone mass, protein, water, etc) and provides graphs to see how far along you came, but the passive aggressive bullying about my weight helps motivate me. One time I didn’t use the scale for a while and kind of fell off my workout and diet routine, so I stepped on the scale and the scale went “is this still the same person, or is it a new person using the scale?” Love it - 5/5 highly recommend
I have a serious problem with the racism this app has shown me. When I changed my model from Hispanic to of African descent my body fat went down 5% and my muscle mass went up 4.8%. I thought the ethnicity selection was just to see what races were using the app. I didn’t know it actually changed the way my body is measured. I don’t know why ethnicity even matters when people of all sizes and shapes come in every color. The reason I had Hispanic selected despite not being Hispanic is quite racist as well. None of the options described me very well because I’m multiracial so I used the skin color selection and was classified as Hispanic. For a few months I was like whatever but recently decided to change it to African descent because that was more accurate. Please at least think about working on this issue. Of course if the developers are too racist to recognize the issue, it’s that apparently my ethnicity greatly influences the way my body is measured.
Welcome to Picooc, the health management application chosen by 25 million users worldwide. Using PICOOC smart devices and software can help you unders...