Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daisuke Suzuki · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a 11 month old baby girl. I wanted an app that she could make noises on. She loves making sounds. Having the ability to cultivate some sort of an ear on her at a young age is, in my opinion, a big advantage. The vast majority of piano apps are not built with a little creatures in mind. Maybe they’re meant for teenagers or adults, but they are not meant for babies. They make ads pop up all the time. When that happens on the babies app she gets about two seconds of piano in about 18 seconds of advert before dad shuts the app off. In those cases the app is essentially useless. This app, unlike others, is the one non-useless app. This one works. It is the only one that works. In my opinion that’s beautiful.
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