Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗22LEARN Toddler and Baby Learning Games, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I already bought this but all of a sudden it asks if I want to unlock the full version. What's up with that? It would be nice if the free & purchased apps had totally different icons. The grand kids love the app, but are opening the wrong one at times.
22Learn and Phonics Island has great customer support. I emailed through their website about a glitch in Phonics Island. I got a response the same day (a weekend), and they helped troubleshoot the issue for me. I greatly appreciate the customer service.
The app gives kids two main tasks: There's a matching game, in which the phonic value of each letter is sounded whenever its card is turned over, and there's a section where animals need to be put into a train based on the sound you hear when saying the animals' names. The graphics are nice, and you can skip ahead easily if you've already heard the directions. What I don't like is the "start" screen, which consists of a sun which you push to start the game -- but its surrounded by a dozen other apps that CF Corp is trying to get you to download. It's aggressive marketing, it's a distraction for any five year old using the app, and it irks me every time I see it. Once you get to the rest of the app, though, everything's great. The memory game is a great way to learn phonics values; my kid loves it.
***** Parents‘ Choice Awards winner ***** Developed by an award-winning education studios, 22learn, the creator of the best-selling apps for kids, in...