Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PeopleFanClub · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Something I noticed in here led me to take a different approach to a situation with a friend with who I was having a disagreement. Recommended just for that, but also for its simplicity and accuracy.
Great tool for psychoanalyzing and realizing how true we are to our type.
Really quick and accurate why to assess Myers-Briggs profile. Makes a great conversation starter to people who aren't prolific users of personality profiling and for those who are it's an incredibly accurate assessment given there are only 12 questions!!!
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