Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hira Arshad · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game has way to many adds its every 5 seconds there is a add
Co yo don’t even play the game. Had 5 ads right when I got on.
I didn’t even get to try the game. When it comes to using any app, whether it is a game or tool, if I open it and immediately, before I can even start using it, an ad pops up, I delete it. In this particular scenario, I opened the app, was met with a remove ads purchase screen, which I backed out of because I have yet to try the game, and immediately an ad popped up. I have sympathy for app creators making money from ads, I absolutely get that, and on some of my favorite apps I don’t mind the ads at all, because I was met with a positive user experience. Immediate ads feel inconsiderate and like a fast money grab, whether it be to put the pressure on the user to buy ad free, or because maybe the app product isn’t that great, and the creators want too make quick money before it is deleted.
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| Name | Price | Type |
|---|---|---|
| Remove Ads (Weekly) | $4.99 | Weekly |
| Remove Ads (Annual) | $29.99 | Yearly |