Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gorkem Cirakoglu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is truly a one-stop-shop for all things health and wellness. I feel like every time I use it I discover a new helpful function. I originally started using it with my trainer with the goal of just trying to feel healthier and happier and over time I’ve started taking more advantage of all it has to offer and it’s resulted in me seeing amazing results. Being able to access my workouts, see video demos in real time, track nutrition, water, step-count, progress photos, and chat with my trainer makes it so easy to stick to your program. I also love the face-yoga workouts- they are a unique benefit of the app i haven’t seen before elsewhere.
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