Pennyworth Financial Planning

Penny Worth · iOS

Pennyworth Financial Planning

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Pennyworth Financial Planning screenshot 1Pennyworth Financial Planning screenshot 2Pennyworth Financial Planning screenshot 3Pennyworth Financial Planning screenshot 4Pennyworth Financial Planning screenshot 5Pennyworth Financial Planning screenshot 6Pennyworth Financial Planning screenshot 7Pennyworth Financial Planning screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Pennyworth Financial Planning Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.6 ★(16)

Rating Distribution

4.6
★★★★★
16 reviews
5
0%
4
13%
3
0%
2
6%
1
81%

Top Countries

🇬🇧 GB🇲🇴 MO🇭🇰 HK
Reviews (3)▼
★★☆☆☆sampo173/14/2023
Great premise, poorly executed

I desperately wanted to make use of this app but it is unfortunately riddled with issues during the account connection process. Firstly, the app doesn’t make use of other installed financial apps (e.g. Barclays, Monzo etc) to authorise the open banking request. This makes it an incredibly manual process to dig out usernames, account numbers, passwords and memorable information and so on. Other apps simply open the related bank’s app and asks for confirmed sharing. Secondly, there are a number of providers who simply hit errors when trying to connect accounts with the app (MBNA as an example) Thirdly, the app performance itself is incredibly inconsistent, with slow loading times, false error messages and prompts for reconnection immediately after first connecting. In short, needs a lot of work to be considered a useful financial planning app, and I hope it gets sorted quickly.

★★★★★asg99092/14/2023
A use for open banking at last

Really great app which finally gives users a reason to use open banking account aggregation. Goal based planning is a great way to think about your financial future and adding in a full "fact find" which uses open banking is a step beyond what even some wealth managers are offering. Will keep an eye on this as it looks like just the start of a much fuller offering.

★★★★★Cormoșdenisa2/10/2023
Great app, would highly recommend for goal based financial planning

I’ve been using Pennyworth since they were in beta testing, and I can't express enough excitement for what's to come in their next versions with limitless potential. The Pennyworth app is a lifesaver when it comes to managing finances, offering a crystal-clear picture of your financial standing. One of my favourite features is the fact that you can set financial goals and see them materialize in a well-defined plan. The interface is really user-friendly, making it accessible even to those who are new to managing finances.

Version History (20)▼
2.0.33/18/2024
2.0.29/11/2023
2.0.17/20/2023
2.07/17/2023
1.7.56/16/2023
1.7.43/26/2023
1.7.33/16/2023
1.7.23/1/2023
1.7.12/16/2023
1.72/7/2023
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Pennyworth is the personal finance app that helps you reach your goals. Simply download the app, connect your accounts, and enjoy smart money manageme...

iOS App ID
1549203413
Content Rating
4+
Min OS
13.0
Size
113.4 MB
Publisher
Penny Worth