Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sherry Jiang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Initially, prior to downloading Peek, I was under the impression that I was aware of each financial transaction and was managing my finances well. The comprehensive breakdowns provided by Peek were really eye opening and helpful in both highlighting areas of improvement and which areas I was managing well. Being able to see transactions of different categories, as well as external income all centralized in one place was useful in breaking down expenses. I would highly recommend this app, as it is useful even if you have external financial trackers.
The app seems really smart and helpful, but I just don’t like how you can’t bypass and learn more unless you connect your bank account like I wish there was a way where you can like. Enter in your expenses like manually versus it going through your bank account but overall I liked the purpose and like trying to help with people and money and it seems interesting.
I like the concept. But the app experience is far too chatbot like and not very conducive to helping me manage my finances better. Feedback wise, I would not make the chat the core medium of the way the user gets guidance! That’s something I can go to ChatGPT for and get a much better experience. Instead, abstracting away walls of text and having me choose big buttons in a friendly onboarding (which is the norm for most apps) and then showing me the best catered finance plan for my position would be a lot more useful. I really hope this app gets better because I’ve been looking for a real AI finance copilot, but this just feels like another chatbot with a bit of pretty branding.
Peek is the money app that doesn't lecture you. No spreadsheets, no guilt trips, no budgets you'll abandon by Tuesday. Instead, Peek talks to you. It...