Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Peanut App Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Saw this app on tiktok while pregnant and going through a hard time alone. Downloaded the app and was skeptical at first because of the sign up process until I realized it was a security procedure that helps filter out anyone who isn’t a mom or woman. I see lots of negative reviews about having to pay, but I’ve been using the free version and have access to everything on the app. I can still easily connect with other moms, join and engage in groups, create/listen in on pods, etc. There’s so many groups and communities to be part of pertaining to our location/interests and women from EVERYWHERE on here with more love and support than the few rotten apples you’d find on any app. Where you see it, you’d also see us standing up for one another, too. It’s neat to experience different cultures, lifestyles, and ways of parenting and my favorite thing is jumping on pods to talk with other moms and women from all over. I’ve been developing healthy relationships with those on similar journeys and with different backgrounds thanks to this platform. When my own family/friends weren’t there, the women on peanut have shown up for me through the lowest season of my life and I’m thankful for them. A group of moms in my area are getting together this week and I’m excited for it! It’s nice to be in an environment with others who get it. Glad to see they’ve made something just for us. 🙌
When I first got pregnant, I felt really alone. I’m older and none of my friends really had kids and more career focused and I didn’t have any pregnant friends at the time so everything I was going through. I just felt very alone in and like I knew nothing about what was going on to my body my mind how to get ready. somehow I found the Peanut app and I’m so grateful that I signed up because I started meeting women in my area and it was like a treasure trove of information. I will connect with women in the app and message them back-and-forth about stuff that was going on for me and hear their experience. It was super helpful. One woman I met that lives in my area. We got together for a walk with you so amazing because I had such bad nausea that I was staying home all the time and it was so incredible to get out with her. She ended up making another pregnant friend and I ended up making another pregnant friend and now we’ve got this posse of women and we have most of us have had our babies and so were able to like connect with each other bring each other food after giving birth. These are women that I’m going to cherish our relationships for the rest of my life. I would’ve never met them if it wasn’t for the Peanut app I also love using the forums and searching for whatever challenge I might be going through which lately has been breast-feeding, and connecting with other women, all across the globe around their challenges with it, and also what they’ve done to bring in solution.
I'm a new mom, I had my baby girl in March 2022. While on maternity leave I enjoyed taking the baby for walks around the neighborhood, my favorite local cafe or sitting in the playground. I noticed I was a bit desperate to strike up a conversation with moms with new babies. I expressed my desire to make mom friends with a friend and she asked if I was on Peanut - My response was "should I be?" I downloaded the app at that moment and was excited at the potential of meeting fellow new moms in my neighborhood. Since joining, I've had a great experience. I've connected and messaged quite a few moms, I had a meet up and learned we have mutual friends, which was nice. I also connected with a mom, who is coincidentally married to my former co-worker - We're all hanging out this weekend. Not only have I been able to connect and meet moms, Peanut has also been a great resource of info for all things postpartum, baby milestones, health etc. Building a community of moms isn't easy, so I'm happy I was able to utilize the app and meet a couple of great moms. I hope to continue to expand my community using the app and have been sure recommend the Peanut to any new mom I know. Lastly, the app itself is cool. It’s intuitive and pretty easy to use. You can search for moms in your local area, start or join groups based on your interests, and post questions you may have about literally anything; with the expectation that supportive moms/women will answer.
Welcome to Peanut, the ultimate mom app connecting women through all stages of motherhood, helping you find your village. Join over 5 million women o...