Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗伟童 陈 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pay for the subscription, but to use the subscription for the scan feature, it will cost you 440 credits, which means there is only one option, 1,000 credits at 39.99. Once you attempt to use it on a file, it tells you “failed to convert the first page”, which costs you more leaves you with 280 credits (I’m not sure how that math works). Which then sends you to the “buy more credits”, requiring, you guessed it, 1,000 more credits at 39.99.
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