Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arthur D Riley & Co Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really floored at how incredibly bad the design of this app is. Just clunky and weird and inconsistent and unintuitive on every level. A masterclass in how never to design an app. Also, the choice of a notification sound that sounds exactly like a car horn honking at you is especially irritating as it scared me while driving, thinking that another car was honking at me. So stupid!
Can’t believe how hard this is to use. Nothing is easy. Took me 20 minutes to finally pay. Lousy!!!!
We are retired and travel quite a bit in NZ and overseas and experience of using several parking Apps. This has to be the worst. The problem starts with the idea of needing a wallet... i.e. preloading a certain value rather than charging per transaction Then it’s further complicated by deducting an amount from that value per parking and then refunding what’s not used. WHY??? The best App I’ve found is Auckland’s AT Park. So elegant and simple by comparison.
Paying for parking has never been so easy! Download the free app, find a parking space, then pay and walk away. Only pay for the time you use, and ext...