Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paxis Institute · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a wonderful tool that has provided me with useful snd simple strategies to support the improvement of behavior in my niece. Along with every strategy on the app, there is a short video with examples. I especially like the shared Vision and Kudos notes.
I love using this at home and with the kids in programs where I volunteer in my community. These tools definitely help keep things moving in the right direction!
The PAX Tools app helps families and other groups to discover and use tools and strategies for more productivity, peace, happiness, and health.