Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pathwave, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app would be impressive in 2004; however, fundamentally fails in its execution by modern standards. The design is grossly out of date. The functionality of the photography application within the app is clunky and poorly thought out. Their attempt to automate photograph clarity is buggy and generates large amounts of false positives. The process of reviewing photographs is slow and requires you to download the photos onto your phone from their server before swiping through the photos sequentially. The design of the app makes reviewing the images to ensure full capture unnecessarily difficult. I gave this app 1 star due to the impressively out of date features and design as well as failure to perform the basics well. The definition of ‘enterprise’ software.
Very pleased with the capabilities of this platform. The iPad works great for the crews in the field and the app is intuitive and easy to use, no more binders full of site documents, crew certs, and safety paperwork are necessary. Completing on-site JSAs, taking closeout photos, and accessing site-specific build documents to view and redline are just a few of the uses in the field. From a management perspective the desktop portal is an excellent tool to scope sites, track build progress, maintain crew visibility, and monitor certification expirations. The Pathwave team is professional, responsive, and actively working to make continual improvements. Great product!
Pathwave has taken some of the headache out of the old school photo lists by allowing our team to set and maintain clear expectations on photos. This system almost instantly boosted profitability by reducing downtime and return trips to sites. Digging into ever diminishing margins and delaying future construction starts. Our crews rave about the convenience and ease in which they’re able to complete JSA’s in an intuitive and productive manner. Not to mention the elimination of the old school, print copies and keep everyone’s certifications in a binder or expect each crew member to keep wallet cards in a legible condition. I can’t say enough about this portal and the team that supports it. Always willing to listen and create solutions for the companies and users who are in the field!
Pathwave is a purpose-built tool for field service management. One platform for managing all your field project deliverables. CAPTURE FIELD DATA...