Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Passport Unlimited, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was excited to download and use the benefits of this app and I think it’s great that a mobile app was made for convenient searching and usage of the benefits. However, the app is absolutely slow. Using the search feature is the ultimate test of patience. I highly, highly suggest optimizing this app for speed, and redesigning it for mobile experience. It took me a while to navigate and understand how to use the benefits. It feels very much like an old website trying to fit itself for a small screen. Mobile apps work very differently, not just for navigation but its whole design and architecture. Hopefully the devs are working on this...
The Passport Mobile app is the on-the-go resource for your Passport membership! Browse participating locations, discover great new offers and categori...