Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗秀娟 周 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I've come across several questions that are missing content such as passages. This makes it hard to use this to study if the passages aren't there. Not too happy because this app was not free paid $42 for it and it doesn't even work correctly. So I plan on getting a refund for this.
The required readings were missing from 4 of the first 20 questions that populated. Without the required reading the test questions are useless. The developer obviously knows this is an issue as missing materials is a feedback option. Total waste of money.
It was difficult to study since most of the questions were missing the appropriate content to go with it
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