Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Coal Harbour Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Apps intentions are great but the whole taking pictures in the front back side plates in the front and back is complicated. As a wheelchair user I could not get behind the truck to take the picture of the plates. It didn’t have a rear view mirror HC sign nor did the plate in the front have a Handicapped sign. Taking so many pictures can also make it not safe for me because it can cause someone to get confrontational for reporting. I am in a wheelchair, front picture of the plates and missing placard should be enough. Reporting the location is also complicated. I’m not a police officer to sit there and take detailed information like one. I didn’t feel safe to report and it didn’t make it handicap friendly to report.
Great concept for an app that would help people with mobility issues. However, unless the police department in the area you are in participates, it is just risking confrontation and violence from the owner of the vehicle you are trying to report. (Testament to the sad state of humanity, not the developers) After loading the app, I checked it out a bit then spoke to my local sheriff’s office (friend of mine) about the possibility of them participating. That was when I decided to just delete the app. He said I would be better taking quick video from a safe distance and calling them to send someone out.
I was very happy to find out that I was going to be able to denounce those idiots parking illegally on disabled spot BUT then I read the terms and conditions in order to use the app and I decided it was too risky as you agree to: release, discharge, defend, indemnify and hold harmless Access Empowerment, its parents, subsidiaries, officers, directors, employees and agents, assigns, sponsors and supporting artists, licensors and suppliers from and against any claims, actions or demands, liabilities and settlements, including, without limitation, legal and accounting fees, related to or arising out of your use in any way of the App, including any User Content (defined below) that you provide and any violations of this Agreement for which you are responsible. Access Empowerment will provide you with prompt notice of any such claim, suit or proceeding and reasonably cooperate with you, at your expense, in your defense of any such claim, suit or proceeding.
Welcome to Parking Mobility: the #1 app to report disabled parking abuse! Report disabled parking abuse to your city in less than two minutes. When...