Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PocketGuide Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the "free" app with limited info. to use for a trip to Paris. While in Paris, I decided to buy the $5.99 version for the tour / special attraction information. It was also supposed to be able to be used off-line. The $5.99 version information was less then impressive. Also, when I left my hotel and was off-line, it kept crashing and was useless. You're better off looking at Fodor's.
I liked this app a lot. It shows you some tours and you can see pics of the places you'll visit.
Its great, but only the paid version. Better if walking alone with no interference from others so you can pay attention in what you bought.
Would you like to see the scenes of Picasso’s Parisian life, or have a drink in the very same cafe where Hemingway wrote his best novels? Get to know...
| Name | Price | Type |
|---|---|---|
| Chocolate and Pastry Walking Tour | $4.99 | One-time |
| One Day in the City of Light | $4.99 | One-time |
| Latin Quarter and St Germain | $4.99 | One-time |
| Montmartre Tour | $4.99 | One-time |
| Marais English | $4.99 | One-time |
| Markets and Passages | $4.99 | One-time |
| Strolling on the Champs-Élysées | $4.99 | One-time |
| The City of Haussmann | $4.99 | One-time |
| The Montparnasse | $4.99 | One-time |
| Paris Sightseeing Tours | $9.99 | One-time |