Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Craig Payne · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Some sites have really good information in local knowledge others have little sites, you should game apply the app so people who give more reviews post more pictures. Get some sort of recognition, either on social media or with the app that would encourage more participation and uploading of the information.
I started using this App in 2023 before my first to France. I loved it and its ease of use as well as its compilation of data. I continued to use it when back in the US and traveling to new sites. Then in Mexico and again in France this summer of 2024. I love it! And, like the author above, I emailed Craig about a support issue and got an excellent and prompt response and help from him. Highly recommended for all levels of pilots!
This app seems like it has some potential, but I can’t really sort out whether it’s worth keeping it—much less paying for it. It’s basically a map database with launch sites, LZ’s, webcams, and even thermals marked, as well as a future flyability (forecast) function ...theoretically. The problem is that the trial/free version has too many features disabled to assess it (basically all those I mentioned, plus no topo/terrain maps, satellite maps, etc.). So, unless you do a 7-day trial with automatic subscription renewal unless you cancel, you basically just have the simple map from Google with a bunch of pins in it. For someone with cursory knowledge of local launch sites, the trial version of this app has LESS information than simply going online to look at ParaglindingEarth or government maps and checking weather. So, as one could imagine, I’m DEFINITELY not going to go for a 7-day free trial with automatic subscription renewal just to see if it does anything more useful. I was actually interested in the webcams too, since I wasn’t aware of one of them at a local spot. If dev would do something like temporarily allowing all features of the app without forcing people to do that dumb 7-day automatic renewal thing, I’d say there might be a good thing here. I’ll never know because I’m not interested in getting roped into a subscription just to find out. *Delete*
The world's most popular free-flight app! The most comprehensive source for site info, forecasts, webcams, photos & more! See where you can fly right...
| Name | Price | Type |
|---|---|---|
| Remove Advertising Only | $0.99 | One-time |
| Small donation | $0.99 | One-time |
| Buy Craig a beer | $4.99 | One-time |
| Webcams and Forecasts, Ad-free | $9.99 | One-time |
| PRO subscription (Monthly) | $9.99 | Monthly |
| PRO subscription (Annual) | $95.99 | Yearly |
| Lifetime PRO Subscription | $449.99 | One-time |