Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Papa John’s International · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like the pizza but the only problem is that they got my order wrong for the first time in 6 years sigh
Great app
Appreciate if you’d add on-going orders tracking, you can only track your order once you complete your order and get the confirmation page, I wasn’t able to access the tracking service afterwards. (Also, tracking service found in the conformation page is not working, it keeps going in circles and info can’t be loaded)
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