Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Muhammad Shahbaz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This panda simulator game is so boring, you just complete stages in order to progress to the next one until you have beaten all of the stages, there’s no exploration involved, you just complete tasks and move on to the next one. There’s also an ad you have to watch before moving on to the next stage. It’s really slow and boring. Oh yeah, the pictures that you see when selecting this app shows that you can buy a pink panda, but there is no pink panda. There is a green panda however.
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